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Advanced Email Marketing Techniques

By Coursera on Coursera · Marketing
Price
Free

About This Course

Take your email marketing skills to the next level with advanced techniques in automation, testing, compliance, and CRM integration. This course builds on foundational knowledge to prepare you for the complexities of managing professional-grade email programs at scale. You will learn how to set up and assess automated response workflows in MailChimp, plan and execute advanced A/B tests across subject lines, content, and send times, and ensure full GDPR compliance through structured audits and regulatory best practices. You will also explore how to sync and manage CRM contact data across Gmail and MailChimp, enabling seamless audience management and more targeted campaign delivery. By the end of this course, you will have the automation, compliance, and CRM integration skills needed to manage sophisticated email marketing programs, reinforced by a hands-on course project in which you will design and assess a complete marketing automation workflow.

Instructor

Professionals from the Industry

Frequently Asked Questions

How much does Advanced Email Marketing Techniques cost?
Visit the Advanced Email Marketing Techniques course page for current pricing and available discounts.
Who teaches Advanced Email Marketing Techniques?
Advanced Email Marketing Techniques is taught by Professionals from the Industry, Coursera.
What skill level is Advanced Email Marketing Techniques for?
This course is designed for advanced learners.