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AI in Media

By Coursera on Coursera · Business
Price
$49

About This Course

The media sector is undergoing a profound transformation driven by artificial intelligence. From the algorithms that decide what we watch to the tools used to create the content itself; AI is now at the heart of the media economy. In this three-course specialisation; you will explore the full spectrum of AI applications in media; gaining both practical insights and a high-level strategic overview of this rapidly evolving field. You will begin by deconstructing recommendation engines; understanding how organisations like Netflix and YouTube use data to maximise engagement. Next; you will delve into the creative potential of generative AI; mastering the tools used for synthetic imagery; video and audio while debating the philosophical nature of machine creativity. Finally; you will examine the practicalities of production; addressing critical issues such as copyright; disinformation; algorithmic bias and the development of AI-led business strategies. Whether you are a creator; executive; technologist or entrepreneur; this specialisation will equip you to lead in the age of AI.

Instructor

Saïd Business School

Frequently Asked Questions

How much does AI in Media cost?
AI in Media costs $49. Check the course page for current pricing and available discounts.
Who teaches AI in Media?
AI in Media is taught by Saïd Business School, University of Oxford, Saïd Business School, University of Oxford.
What skill level is AI in Media for?
This course is designed for all levels learners.