An Introduction to Consumer Neuroscience & Neuromarketing
By Coursera
on Coursera
· Business
About This Course
How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Instructor
Thomas Zoëga Ramsøy
Frequently Asked Questions
How much does An Introduction to Consumer Neuroscience & Neuromarketing cost?
Visit the An Introduction to Consumer Neuroscience & Neuromarketing course page for current pricing and available discounts.
Who teaches An Introduction to Consumer Neuroscience & Neuromarketing ?
An Introduction to Consumer Neuroscience & Neuromarketing is taught by Thomas Zoëga Ramsøy, Copenhagen Business School.
What skill level is An Introduction to Consumer Neuroscience & Neuromarketing for?
This course is designed for beginner learners.