Analyze AI to Amplify Brand Success

About This Course

AI assistants are reshaping how people perceive brands. This beginner-friendly course helps you combine a co-marketing strategy with AI-driven insights to strengthen campaigns and brand reputation. You’ll learn how to plan collaborative marketing initiatives, define shared goals, and measure performance using simple, effective metrics. Then, you’ll explore how tools like ChatGPT, Siri, and Copilot describe brands—and how to evaluate that sentiment to improve messaging. Through short videos, practical readings, and hands-on labs, you’ll create a mini co-marketing plan, run an AI sentiment audit, and complete a final challenge connecting both skills. By the end, you’ll know how to use AI insights to design smarter campaigns, refine tone, and gain a competitive edge in digital marketing.

Instructor

Coursera