Annual Campaigns: Building a Case for Support
By Coursera
on Coursera
· Business
About This Course
In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
Instructor
University of California
Frequently Asked Questions
How much does Annual Campaigns: Building a Case for Support cost?
Annual Campaigns: Building a Case for Support costs $79. Check the course page for current pricing and available discounts.
Who teaches Annual Campaigns: Building a Case for Support?
Annual Campaigns: Building a Case for Support is taught by University of California, Davis, University of California, Davis.
What skill level is Annual Campaigns: Building a Case for Support for?
This course is designed for beginner learners.