Brand Identity and Strategy
By Coursera
on Coursera
· Marketing
About This Course
Brand Identity and Strategy is an IE University course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey where they will learn how to build successful brands step by step. Starting with brand fundamentals and consumer segmentation, they'll explore strategic positioning through perceptual maps and the iceberg model, then create a complete brand house with real-world applications. At the end of the course, they will master the art of choosing names, colors, and logos that drive brand success. The course is delivered by Rhodes Scholar-winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty.
Instructor
MARÍA EIZAGUIRRE DIÉGUEZ
Frequently Asked Questions
How much does Brand Identity and Strategy cost?
Visit the Brand Identity and Strategy course page for current pricing and available discounts.
Who teaches Brand Identity and Strategy?
Brand Identity and Strategy is taught by MARÍA EIZAGUIRRE DIÉGUEZ, IE Business School.
What skill level is Brand Identity and Strategy for?
This course is designed for beginner learners.