Branding for Differential Advantage with Jagdish Sheth
By Coursera
on Coursera
· Marketing
About This Course
This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is an intangible asset often commanding 5-10 times product revenue. For example, the highest brand value today is Apple, which has replaced Coca Cola as the highest intangible value asset.
Instructor
Jagdish Sheth
Frequently Asked Questions
How much does Branding for Differential Advantage with Jagdish Sheth cost?
Visit the Branding for Differential Advantage with Jagdish Sheth course page for current pricing and available discounts.
Who teaches Branding for Differential Advantage with Jagdish Sheth?
Branding for Differential Advantage with Jagdish Sheth is taught by Jagdish Sheth, Kennesaw State University.
What skill level is Branding for Differential Advantage with Jagdish Sheth for?
This course is designed for all levels learners.