Customer Value, Acquisition, and Retention
By Coursera
on Coursera
· Marketing
About This Course
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
Instructor
Customer Value
Frequently Asked Questions
How much does Customer Value, Acquisition, and Retention cost?
Customer Value, Acquisition, and Retention costs $49. Check the course page for current pricing and available discounts.
Who teaches Customer Value, Acquisition, and Retention?
Customer Value, Acquisition, and Retention is taught by University of Maryland, College Park, University of Maryland, College Park.
What skill level is Customer Value, Acquisition, and Retention for?
This course is designed for intermediate learners.