Designing Breakthrough Advertisements: Basics to Begin

By Coursera on Coursera · Marketing
Price
Free

About This Course

Designing Breakthrough Advertisements: Basics to Begin will teach you the skills to make breakthrough advertisements. In this course you will learn how to approach writing headlines and commercial scripts. We'll explore how to direct art and conquer page layouts. And we'll cover typefaces and visuals, so that you know how and when to employ them. All with the singular goal of crafting pieces of communication that will get your potential customers engaged and more likely to respond to your message. So if you're ready to do some advertising and make that investment in your business, then this is course for you. We’ll show you the best practices to make sure you're making the most effective advertisements you can make. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make an advertisement that won't get immediately ignored?

Instructor

Dan Ligon

Frequently Asked Questions

How much does Designing Breakthrough Advertisements: Basics to Begin cost?
Visit the Designing Breakthrough Advertisements: Basics to Begin course page for current pricing and available discounts.
Who teaches Designing Breakthrough Advertisements: Basics to Begin?
Designing Breakthrough Advertisements: Basics to Begin is taught by Dan Ligon, University of Colorado Boulder.
What skill level is Designing Breakthrough Advertisements: Basics to Begin for?
This course is designed for beginner learners.