Forecasting Models for Marketing Decisions
By Coursera
on Coursera
· Marketing
About This Course
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems.
Instructor
David Schweidel
Frequently Asked Questions
How much does Forecasting Models for Marketing Decisions cost?
Visit the Forecasting Models for Marketing Decisions course page for current pricing and available discounts.
Who teaches Forecasting Models for Marketing Decisions?
Forecasting Models for Marketing Decisions is taught by David Schweidel, Emory University.
What skill level is Forecasting Models for Marketing Decisions for?
This course is designed for all levels learners.