Global Marketing: Building Iconic Brands
By Coursera
on Coursera
· Business
About This Course
Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.
Instructor
University of Illinois Urbana-Champaign
Frequently Asked Questions
How much does Global Marketing: Building Iconic Brands cost?
Global Marketing: Building Iconic Brands costs $49. Check the course page for current pricing and available discounts.
Who teaches Global Marketing: Building Iconic Brands?
Global Marketing: Building Iconic Brands is taught by University of Illinois Urbana-Champaign, University of Illinois Urbana-Champaign.
What skill level is Global Marketing: Building Iconic Brands for?
This course is designed for all levels learners.