Google Analytics: Reports & Traffic Analysis
By Coursera
on Coursera
· Marketing
About This Course
Learn to leverage Google Analytics to transform website data into actionable marketing insights that drive business growth. This comprehensive specialization teaches you to navigate GA4 reports, connect advertising platforms, track conversions, analyze traffic sources, segment audiences, optimize SEO performance, and uncover demographic patterns—skills that 87% of digital marketers consider essential for data-driven decision making. Through hands-on projects using real analytics scenarios, you'll develop the practical expertise to measure campaign effectiveness, identify optimization opportunities, and present compelling performance insights that demonstrate marketing ROI to stakeholders.
Instructor
Coursera
Frequently Asked Questions
How much does Google Analytics: Reports & Traffic Analysis cost?
Google Analytics: Reports & Traffic Analysis costs $49. Check the course page for current pricing and available discounts.
Who teaches Google Analytics: Reports & Traffic Analysis?
Google Analytics: Reports & Traffic Analysis is taught by Coursera, Coursera.
What skill level is Google Analytics: Reports & Traffic Analysis for?
This course is designed for advanced learners.