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Google Search Advertising Implementation

By Coursera on Coursera · Marketing

Price

Free

About This Course

The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. By the end of this course you will be able to: • Select appropriate bid strategies for your campaign • Implement conversion tracking tags into a website • Use the Google Ads Performance Planner tool to improve performance • Create a Google Ads search campaign Regardless of your current experience, this course will teach you how to align and measure your Google advertising efforts to meet campaign objectives.

Instructor

Anke Audenaert

Frequently Asked Questions

How much does Google Search Advertising Implementation cost?

Visit the Google Search Advertising Implementation course page for current pricing and available discounts.

Who teaches Google Search Advertising Implementation?

Google Search Advertising Implementation is taught by Anke Audenaert, Meta.

What skill level is Google Search Advertising Implementation for?

This course is designed for all levels learners.