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Google SEO Fundamentals

By Coursera on Coursera · Marketing

Price

Free

About This Course

Gain a foundational understanding of search engine algorithms and how they influence organic search results and website performance. Building on this knowledge, you’ll explore the key components of a successful SEO strategy—including keyword selection and research, consumer psychology, and search behavior. The course also covers on-page SEO analysis techniques to uncover optimization opportunities. In addition, you’ll examine how AI is reshaping SEO—from content generation to algorithm updates—and how to adapt your strategy accordingly. Learn the latest best practices for building resilient, effective SEO strategies that align with current search trends, user expectations, and ethical guidelines in an increasingly automated search landscape.

Instructor

Rebekah May

Frequently Asked Questions

How much does Google SEO Fundamentals cost?

Visit the Google SEO Fundamentals course page for current pricing and available discounts.

Who teaches Google SEO Fundamentals?

Google SEO Fundamentals is taught by Rebekah May, University of California, Davis.

What skill level is Google SEO Fundamentals for?

This course is designed for beginner learners.