How Technology Will Shape Marketing with Jagdish Sheth
By Coursera
on Coursera
· Marketing
About This Course
This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.
Instructor
Jagdish Sheth
Frequently Asked Questions
How much does How Technology Will Shape Marketing with Jagdish Sheth cost?
Visit the How Technology Will Shape Marketing with Jagdish Sheth course page for current pricing and available discounts.
Who teaches How Technology Will Shape Marketing with Jagdish Sheth?
How Technology Will Shape Marketing with Jagdish Sheth is taught by Jagdish Sheth, Kennesaw State University.
What skill level is How Technology Will Shape Marketing with Jagdish Sheth for?
This course is designed for all levels learners.