Introduction to Digital Marketing
By Coursera
on Coursera
· Marketing
About This Course
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Instructor
Steve Fritzenkotter
Frequently Asked Questions
How much does Introduction to Digital Marketing cost?
Visit the Introduction to Digital Marketing course page for current pricing and available discounts.
Who teaches Introduction to Digital Marketing?
Introduction to Digital Marketing is taught by Steve Fritzenkotter, University of California, Irvine.
What skill level is Introduction to Digital Marketing for?
This course is designed for beginner learners.