Introduction to Email Marketing
By Coursera
on Coursera
· Marketing
About This Course
In this course, you will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. You’ll also learn best practices in email marketing and how to apply them. By the end of this course, you will be able to: - Understand how email marketing fits into a digital marketing strategy. - Apply SMART, SWOT and PESTLE frameworks to set email marketing goals. - Employ SMART and PESTLE audits to build an email marketing strategy. - Describe email marketing best practices.
Instructor
Frequently Asked Questions
How much does Introduction to Email Marketing cost?
Introduction to Email Marketing costs $49. Check the course page for current pricing and available discounts.
Who teaches Introduction to Email Marketing?
Introduction to Email Marketing is taught by Google, Google.
What skill level is Introduction to Email Marketing for?
This course is designed for beginner learners.