Introduction to Public Relations and the Media
By Coursera
on Coursera
· Marketing
About This Course
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
Instructor
University of Colorado Boulder
Frequently Asked Questions
How much does Introduction to Public Relations and the Media cost?
Introduction to Public Relations and the Media costs $49. Check the course page for current pricing and available discounts.
Who teaches Introduction to Public Relations and the Media?
Introduction to Public Relations and the Media is taught by University of Colorado Boulder, University of Colorado Boulder.
What skill level is Introduction to Public Relations and the Media for?
This course is designed for beginner learners.