Leadership Through Marketing
By Coursera
on Coursera
· Business
About This Course
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Instructor
Northwestern University
Frequently Asked Questions
How much does Leadership Through Marketing cost?
Leadership Through Marketing costs $79. Check the course page for current pricing and available discounts.
Who teaches Leadership Through Marketing?
Leadership Through Marketing is taught by Northwestern University, Northwestern University.
What skill level is Leadership Through Marketing for?
This course is designed for all levels learners.