Management of Marketing Communications
By Coursera
on Coursera
· Marketing
About This Course
This specialization gives learners practical tools to understand consumer behavior, craft culturally informed messages, and design integrated marketing communications that drive measurable results. Through real‑world examples and hands‑on exercises, you’ll learn to analyze customer insights, develop persuasive brand messaging, and plan media strategies that move audiences from awareness to advocacy. Built for working professionals and adult learners, this flexible, non‑credit pathway offers a low‑risk way to explore college‑aligned marketing coursework through the University of Arizona Online on Coursera.
Instructor
University of Arizona
Frequently Asked Questions
How much does Management of Marketing Communications cost?
Management of Marketing Communications costs $49. Check the course page for current pricing and available discounts.
Who teaches Management of Marketing Communications?
Management of Marketing Communications is taught by University of Arizona, University of Arizona.
What skill level is Management of Marketing Communications for?
This course is designed for advanced learners.