Managing Customer Expectations with Jagdish Sheth
By Coursera
on Coursera
· Business
About This Course
With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is as, if not more, important than exceeding customer expectations. There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations. Since not all customers are profitable, one must link managing customer expectations with profitability outcomes.
Instructor
Jagdish Sheth
Frequently Asked Questions
How much does Managing Customer Expectations with Jagdish Sheth cost?
Visit the Managing Customer Expectations with Jagdish Sheth course page for current pricing and available discounts.
Who teaches Managing Customer Expectations with Jagdish Sheth?
Managing Customer Expectations with Jagdish Sheth is taught by Jagdish Sheth, Kennesaw State University.
What skill level is Managing Customer Expectations with Jagdish Sheth for?
This course is designed for all levels learners.