Market and Competition in Pricing Strategy
By Coursera
on Coursera
· Marketing
About This Course
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Instructor
BCG & University of Virginia
Frequently Asked Questions
How much does Market and Competition in Pricing Strategy cost?
Market and Competition in Pricing Strategy costs $79. Check the course page for current pricing and available discounts.
Who teaches Market and Competition in Pricing Strategy?
Market and Competition in Pricing Strategy is taught by BCG & University of Virginia, BCG & University of Virginia.
What skill level is Market and Competition in Pricing Strategy for?
This course is designed for all levels learners.