Marketing Channel Benefits
By Coursera
on Coursera
· Marketing
About This Course
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.
Instructor
Emory University
Frequently Asked Questions
How much does Marketing Channel Benefits cost?
Marketing Channel Benefits costs $49. Check the course page for current pricing and available discounts.
Who teaches Marketing Channel Benefits?
Marketing Channel Benefits is taught by Emory University, Emory University.
What skill level is Marketing Channel Benefits for?
This course is designed for all levels learners.