行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
By Coursera
on Coursera
· Marketing
About This Course
課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。
Instructor
National Taiwan University
Frequently Asked Questions
How much does 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) cost?
行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) costs $39. Check the course page for current pricing and available discounts.
Who teaches 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)?
行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) is taught by National Taiwan University, National Taiwan University.
What skill level is 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) for?
This course is designed for all levels learners.