Marketing Strategy
By Coursera
on Coursera
· Marketing
About This Course
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.
Instructor
Robert Nelson
Frequently Asked Questions
How much does Marketing Strategy cost?
Visit the Marketing Strategy course page for current pricing and available discounts.
Who teaches Marketing Strategy?
Marketing Strategy is taught by Robert Nelson, Illinois Tech.
What skill level is Marketing Strategy for?
This course is designed for all levels learners.