Master Data Storytelling for B2B & B2C Sales

About This Course

This course teaches you how to transform complex sales and marketing data into persuasive narratives that influence decisions and drive business growth. You’ll learn how to bridge the gap between analytics and storytelling, creating clear, visually engaging presentations that resonate with clients, executives, and teams. Topics include identifying trends in sales and customer data, designing impactful visuals, and building storytelling frameworks that strengthen sales strategies. Designed for sales professionals, business development executives, entrepreneurs, marketing leaders, and students aspiring to these roles, the course applies to both B2B and B2C contexts. No advanced technical skills are required, though familiarity with CRM platforms like HubSpot or Salesforce will enhance the learning experience. By the end, you’ll be able to use data storytelling to optimize sales performance, uncover growth opportunities, and build stronger customer relationships through insight-driven communication.

Instructor

João Freitas