Online Advertising & Social Media
By Coursera
on Coursera
· Marketing
About This Course
Building an online brand and outreach strategy are paramount to any online advertising and social media strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches to select the right networks and the right messages. You will explore relevant and trending concepts such as: online display advertisements, display ad campaigns, social media networks and big data and analytics. Be prepared to plan and allocate resources to the advertising that creates an impact.
Instructor
Lauren Rhue
Frequently Asked Questions
How much does Online Advertising & Social Media cost?
Visit the Online Advertising & Social Media course page for current pricing and available discounts.
Who teaches Online Advertising & Social Media?
Online Advertising & Social Media is taught by Lauren Rhue, University of Maryland, College Park.
What skill level is Online Advertising & Social Media for?
This course is designed for all levels learners.