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Operating and Growing Your Brand

By Coursera on Coursera · Marketing
Price
Free

About This Course

Operating and Growing Your Brand focuses on turning strategy into action. You’ll learn how to use your brand as a decision-making tool—guiding priorities, shaping messaging, and aligning teams as your organization grows. This course shows how to translate positioning into clear narratives, structured messaging, and real-world systems that support consistency over time. You’ll explore how brands scale without losing clarity, how to make disciplined choices about where to focus, and how to avoid short-term decisions that weaken long-term strength. You’ll also learn how to lead and manage a brand across teams, using it to guide decisions, navigate change, and maintain alignment as complexity increases. Through applied exercises, simulations, and frameworks, you’ll build and refine a Strategic Brand Growth Plan grounded in your positioning. By the end of the course, you’ll be able to operate your brand with intention, align execution with strategy, and create a structured plan that supports long-term, sustainable growth.

Instructor

Amy Linde

Frequently Asked Questions

How much does Operating and Growing Your Brand cost?
Visit the Operating and Growing Your Brand course page for current pricing and available discounts.
Who teaches Operating and Growing Your Brand?
Operating and Growing Your Brand is taught by Amy Linde, MBA, Minnesota State University, Mankato.
What skill level is Operating and Growing Your Brand for?
This course is designed for all levels learners.