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Optimize and Track SEO

By Coursera on Coursera · Marketing

Price

Free

About This Course

Is your website a ghost town? It's time to stop guessing and start optimizing. Optimize and Track SEO is a 130-minute course for marketers and content managers who need to improve their site's relevance and strategically respond to performance data. Drawing on industry-standard frameworks from Moz, you'll master the foundational practice of on-page SEO, learning to craft optimized H1 tags, meta descriptions, and internal linking structures that tell search engines exactly what your content is about. Then, using principles from platforms like SEMrush, you'll learn to interpret keyword ranking reports, evaluate performance against goals, and—when growth stalls—propose powerful remediation actions, like the backlink strategies championed by experts at Backlinko. This course culminates in you creating a full SEO action plan, proving you can both improve a page and drive its long-term success.

Instructor

LearningMate

Frequently Asked Questions

How much does Optimize and Track SEO cost?

Visit the Optimize and Track SEO course page for current pricing and available discounts.

Who teaches Optimize and Track SEO?

Optimize and Track SEO is taught by LearningMate, Coursera.

What skill level is Optimize and Track SEO for?

This course is designed for all levels learners.