Optimizing a Website for Google Search

By Coursera on Coursera · Marketing
Price
Free

About This Course

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Instructor

Rebekah May

Frequently Asked Questions

How much does Optimizing a Website for Google Search cost?
Visit the Optimizing a Website for Google Search course page for current pricing and available discounts.
Who teaches Optimizing a Website for Google Search?
Optimizing a Website for Google Search is taught by Rebekah May, University of California, Davis.
What skill level is Optimizing a Website for Google Search for?
This course is designed for all levels learners.