Pricing Strategy Optimization
By Coursera
on Coursera
· Marketing
About This Course
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
Instructor
BCG & University of Virginia
Frequently Asked Questions
How much does Pricing Strategy Optimization cost?
Pricing Strategy Optimization costs $79. Check the course page for current pricing and available discounts.
Who teaches Pricing Strategy Optimization?
Pricing Strategy Optimization is taught by BCG & University of Virginia, BCG & University of Virginia.
What skill level is Pricing Strategy Optimization for?
This course is designed for advanced learners.