Product Management: Capstone Project

About This Course

In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts. You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan. You’ll submit your completed artifacts for peer review and grade your peers’ submissions. These artifacts can help you demonstrate your readiness for entry-level product manager roles to future employers. Then, test your knowledge with questions similar to those you will experience when taking the Association of International Product Marketing & Management (AIPMM) Certified Product Manager (CPM) certification exam. Take advantage of the bonus module to get personal portfolio tips that can help you showcase your product management acumen to prospective employers. You’ll also get helpful resume tips and advice about starting your product manager job search.

Instructor

IBM Skills Network Team