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Run Campaign Cycles

By Coursera on Coursera · Marketing
Price
$49

About This Course

Successful marketing isn't random; it's a managed cycle. Run Campaign Cycles is a 110-minute course for professionals who want to bring structure, control, and data-driven precision to their marketing initiatives. You will master the four-stage campaign lifecycle, a framework used by top teams like those at Asana to move from planning to closure with clarity. Drawing on real-world case studies like Airbnb's "Live There" campaign, you will learn not just to launch a project, but to monitor its vital signs using key performance indicators (KPIs). The course culminates in you learning how to translate raw data into a compelling status update that tells a story, justifies a strategy, and drives smart, in-flight optimizations. Stop guessing and start managing the entire campaign lifecycle.

Instructor

Coursera

Frequently Asked Questions

How much does Run Campaign Cycles cost?
Run Campaign Cycles costs $49. Check the course page for current pricing and available discounts.
Who teaches Run Campaign Cycles?
Run Campaign Cycles is taught by Coursera, Coursera.
What skill level is Run Campaign Cycles for?
This course is designed for all levels learners.