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Salesforce Marketing Cloud Integration Essentials

By Coursera on Coursera · Marketing

Price

Free

About This Course

Did you know that 73% of marketing automation failures stem from poor CMS integration? This Short Course was created to help Marketing professionals accomplish seamless CMS-to-SFMC data synchronization with API-driven workflows. By completing this course, you'll be able to build reliable integrations that trigger personalized campaigns from website events — starting the next day at work. By the end of this course, you will be able to: - Apply SFMC REST API calls to insert CMS event data into data extensions and trigger Journey Builder entry events - Analyze data extension schema mapping to ensure subscriber attributes align with dynamic content requirements - Evaluate automation and consent controls to confirm workflows meet security standards This course is unique because it combines hands-on Postman API testing with real Drupal-to-SFMC integration scenarios. To be successful, you should have a background in web development and marketing automation platforms.

Instructor

Hurix Digital

Frequently Asked Questions

How much does Salesforce Marketing Cloud Integration Essentials cost?

Visit the Salesforce Marketing Cloud Integration Essentials course page for current pricing and available discounts.

Who teaches Salesforce Marketing Cloud Integration Essentials?

Salesforce Marketing Cloud Integration Essentials is taught by Hurix Digital, Coursera.

What skill level is Salesforce Marketing Cloud Integration Essentials for?

This course is designed for all levels learners.