Strategic Digital Marketing
By Coursera
on Coursera
· Business
About This Course
Strategic Digital Marketing helps learners build job-ready skills in digital marketing strategy, data-driven marketing, and campaign optimization. Across three courses, learners develop practical expertise in marketing analytics, audience targeting, channel selection (search, social, email, and content), and measuring ROI to improve performance. Created with University of Arizona faculty, this Specialization prepares learners to plan, execute, and optimize multi-channel digital marketing campaigns aligned to real business goals.
Instructor
University of Arizona
Frequently Asked Questions
How much does Strategic Digital Marketing cost?
Strategic Digital Marketing costs $49. Check the course page for current pricing and available discounts.
Who teaches Strategic Digital Marketing?
Strategic Digital Marketing is taught by University of Arizona, University of Arizona.
What skill level is Strategic Digital Marketing for?
This course is designed for advanced learners.