Strategies and Approaches in Sports Media

About This Course

Step into the fast-paced world of sports media and uncover the strategies behind powerful content and lasting audience connections. Learn how to craft stories that stir emotion, resonate across cultures, and build loyalty among diverse fan bases. From social media to community-building tools, discover how today’s platforms are transforming passive viewers into passionate participants. Explore the business side of media creation—where storytelling meets strategy. You’ll learn how to design compelling sponsorship activations, forge mutually beneficial brand partnerships, and navigate the complex world of media rights. Real-world case studies ground each lesson in practice, giving you actionable insights from the front lines of the industry. By the end of the course, you’ll be ready to produce media that doesn’t just entertain—but inspires, engages, and delivers value to fans and brands alike.

Instructor

Marisa Sáenz