The 4 A's of Marketing with Jagdish Sheth
By Coursera
on Coursera
· Marketing
About This Course
This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.
Instructor
Kennesaw State University
Frequently Asked Questions
How much does The 4 A's of Marketing with Jagdish Sheth cost?
The 4 A's of Marketing with Jagdish Sheth costs $49. Check the course page for current pricing and available discounts.
Who teaches The 4 A's of Marketing with Jagdish Sheth?
The 4 A's of Marketing with Jagdish Sheth is taught by Kennesaw State University, Kennesaw State University.
What skill level is The 4 A's of Marketing with Jagdish Sheth for?
This course is designed for all levels learners.