The Evolution of Sports Media

About This Course

Discover how sports media evolved from gritty print journalism to the dazzling, interactive digital age. Trace the journey of live broadcasting as it transformed the fan experience, and explore how today’s platforms—powered by influencers and real-time engagement—have redefined how we consume and connect with sports. Dive into the shifting media landscape, from legacy networks to digital disruptors, and uncover the rise of new players and revenue models fueling the modern ecosystem. Along the way, tackle pressing challenges like content piracy, monetization hurdles, legal battles, and the ethical dilemmas reshaping the field. By the end of this course, you’ll not only grasp how yesterday’s breakthroughs shaped today’s trends—but also where the next wave of innovation is set to take us.

Instructor

Marisa Sáenz