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The Future of Sports Marketing

By Coursera on Coursera · Business

Price

Free

About This Course

This course provides a forward-looking perspective on the trends, challenges, and opportunities that will define the future of sports marketing. Learners will explore strategies for international expansion, how to adapt to cultural differences, and how brands like Real Madrid C.F. have achieved global success. A key focus is the shift to fan-centric models, including personalized content, exclusive memberships, and experiential marketing designed to deepen fan loyalty. The course also covers monetization strategies that go beyond traditional revenue sources, highlighting digital products, subscription models, and innovative pricing techniques. Through real-world examples and emerging trends, learners will gain the strategic vision needed to lead the next wave of innovation in sports marketing.

Instructor

Marisa Sáenz

Frequently Asked Questions

How much does The Future of Sports Marketing cost?

Visit the The Future of Sports Marketing course page for current pricing and available discounts.

Who teaches The Future of Sports Marketing ?

The Future of Sports Marketing is taught by Marisa Sáenz, Real Madrid Graduate School Universidad Europea.

What skill level is The Future of Sports Marketing for?

This course is designed for all levels learners.