The Good, Bad, and Ugly of Marketing - Jagdish Sheth
By Coursera
on Coursera
· Marketing
About This Course
This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.
Instructor
The Good
Frequently Asked Questions
How much does The Good, Bad, and Ugly of Marketing - Jagdish Sheth cost?
The Good, Bad, and Ugly of Marketing - Jagdish Sheth costs $49. Check the course page for current pricing and available discounts.
Who teaches The Good, Bad, and Ugly of Marketing - Jagdish Sheth?
The Good, Bad, and Ugly of Marketing - Jagdish Sheth is taught by Kennesaw State University, Kennesaw State University.
What skill level is The Good, Bad, and Ugly of Marketing - Jagdish Sheth for?
This course is designed for all levels learners.