The Neuromarketing Toolbox
By Coursera
on Coursera
· Marketing
About This Course
Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
Instructor
Jesper Clement
Frequently Asked Questions
How much does The Neuromarketing Toolbox cost?
Visit the The Neuromarketing Toolbox course page for current pricing and available discounts.
Who teaches The Neuromarketing Toolbox?
The Neuromarketing Toolbox is taught by Jesper Clement, Copenhagen Business School.
What skill level is The Neuromarketing Toolbox for?
This course is designed for all levels learners.