The Strategy of Content Marketing
By Coursera
on Coursera
· Marketing
About This Course
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Instructor
Rebekah May
Frequently Asked Questions
How much does The Strategy of Content Marketing cost?
Visit the The Strategy of Content Marketing course page for current pricing and available discounts.
Who teaches The Strategy of Content Marketing?
The Strategy of Content Marketing is taught by Rebekah May, University of California, Davis.
What skill level is The Strategy of Content Marketing for?
This course is designed for all levels learners.