What Are the 4 A’s of Marketing - Jagdish Sheth
By Coursera
on Coursera
· Marketing
About This Course
The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
Instructor
Kennesaw State University
Frequently Asked Questions
How much does What Are the 4 A’s of Marketing - Jagdish Sheth cost?
What Are the 4 A’s of Marketing - Jagdish Sheth costs $49. Check the course page for current pricing and available discounts.
Who teaches What Are the 4 A’s of Marketing - Jagdish Sheth?
What Are the 4 A’s of Marketing - Jagdish Sheth is taught by Kennesaw State University, Kennesaw State University.
What skill level is What Are the 4 A’s of Marketing - Jagdish Sheth for?
This course is designed for all levels learners.